Case Code : CLMM089
Publication date : 2011
Subject : Marketing Management
Industry : -
Length : 06 Pages
Short Case Study Price: INR 100;
Abstract:
This case is about the launch of the 3D Televisions in the consumer electronics market. Competition increased in the 3D TV market with some consumer electronics majors launching their own 3D TV models in 2010. The case discusses how high price, associated health risks, the need for expensive 3D glasses, and the lack of 3D content in home entertainment affect the sales of 3D televisions. The case concludes by discussing the challenges and the future prospects of the 3D TV market.
Issues:
Introduction |
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Questions for Discussion:
1. "3D televisions will soon be ubiquitous," say some analysts. Do you see 3D TV as the future of the TV Entertainment industry? Will consumers be ready to embrace 3D technology for home entertainment?
2. What are the barriers to more people buying 3D TVs? How far will the health hazard concerns prevent the sales of 3D TV units? How can 3D TV manufacturers and marketers overcome these barriers?
Key words:
3D Television Industry, 3D Viewing, Competition, HDTV, Blu-Ray Player, 3D Glasses
* This caselet is intended for use only in class discussions.